Face book

  1. 3 face book has become one of the largest social networking sites on the internet. What is face book’s business model and why has it been so successful?

Face book success

Face book is ranked among the best social networking site (SNS) in the world. It aims at connecting people in the world with their friends and family. Using business model canvas, it is easier to understand face book business model. Face book has a multisided platform that serves varied segments of customers having value propositions that are different.

Face book offers various opportunities to its users such as assisting them discover the latest news around them from all the parts of the world. Users express their ideas and opinions as well as sharing their activities, photos, and progress in life. In addition, face book offers its user’s products such as news feed, photos, and videos, message services such as emails, chat, apps, and text messages (Consumer reports 2014). In addition, there are notices on places, events, lists, subscriptions, ticker, and groups including more face book pages. By the end of 2011, statistics show that face book users amounted to 845 million who were monthly active users. There were 100 billion available friendships, 250 million uploaded photos. Most of users utilize their mobile phones.

Advertisers make use of available user information to advertise their products to target customers. There are development tools offered by face book developers and APIs that makes it possible for developers to integrate with face book. Developers use faces book platforms to build personal apps and websites for socialization and engagement with users. Developers are offered Open Graph API and social plugins for building varied user experiences that include Face book apps, mobile apps, desktop apps, and platform-integrated websites (Consumer reports 2014). By 2011 face, book developers had integrated more than 7 million apps and websites and integrated them with face book. Online payments are availed that are secure and easy to use.

Data centers deliver new products and enable user engagement. Currently face book data center stores approximately 100 petabytes(100 quadrillion bytes) having videos and photos. The number is expected to increase as more users register with face book. Face book has gone further to build their own software, data centers, and servers beginning from the ground. It has partners with other companies like Hulu, Wahington post, TV shows, Neflix, music, and other news channels. Moreover, users create awareness of events to other users through use of their apps to share what they have heard, read, or watched.

Face book business model

Face book business model has key partners who provide them with content. These are TV shows, News articles, movies, and music. Their vital activities are development of platform and management and operation of data center (Internet business models 2012). Their key resources include face book platform and technology infrastructure. Their value proposition include to enable users connect with friends, learn, discover and express their ideas and opinions. In addition, developers check on social context, engagement, relevance, and reach.

Face book developers enable sharing of social experiences and distribution, personalized experiences and payments. Face book relationships include network effects of same side and cross side (Internet business models 2012). Channels used include websites, mobile apps, facebook ads, and pages. In addition, there is use of developer tools and APIs. Their customers are internet users, advertisers and marketers as well as developers. The cost structure includes, data center costs, general and administrative costs, marketing and sales, research and development. Revenue streams include, free, Ad revenues and payment revenues.

  1. 4 recently many concerns over privacy issues have arisen with face book. How is face book planning to resolve these issues and do you think that the future will hold more problems with face book? If so what problems could arise?

Face book insecurity and arising problems

Face book insecurity is arising among its users. face book platforms that are not restricted provide information to other people such as full names, friends, networks, profile picture, histories of users education, background, current location, personal information like interests and activities done,wall,group that one belongs to, photos taken by users, relationships status, gender, events invited to, notes and religious views (Epic 2016). Offering the above information to other users is risky because it makes it open to employers, insurance companies, and other government agencies.

Availed information may affect services given to these sectors. Moreover, criminals and strangers get personal information and use to maliciously harm the users. Social Intelligence Company is also left to search such information and other reviews and accesses that are left open for users for their own personal use. Employers hire fair credit reporting Act (FCRA) to get information regarding their candidates, use it to fire some employees, and refuse to hire (Epic 2016) .Moreover Google used in face book arbitrary steals users emails and passwords giving strangers access to users information without their permission. Face book information accessed illegally also triggers disagreements among employees and employers.


Face book snoopers can be shut off through checking what information is exposed to the public through setting face book privacy controls. It has ways of directing users on how to restrict access of updated status posted on users walls from the time of registration to face book and in the future. It also enables removal of personal tags from photos (Epic 2016).

Q.5 how has face book changed the way people use the internet? In your opinion, is this a good thing or not?

Face book introduction has changed the use of internet by many people. There are more people going online today than before. There is increase in the number of website users approximating to 600 million, more than 2.4 billion tweets sent daily. Today’s generation is able to search and access information and share it with others compared to the previous generation enabling people to maintain friendships and connect with new people (Hertlein & Ancheta 2014). People have changed from face to face communication to unsocial states of being glued to their screens. In addition, the means of communication have increased from face to face communication to online communication through emails, chat rooms, instant messages, teleconferencing and mobile apps. Frequency of online communication has increased making us stay in touch with people already known through face-to-face communication.

Online dating has taken root with people unknown to internet users and creation of new unfamiliar friendships is common. As a result, more people have been born from one-time match partners while others have formed friendships from online dating.

Online communication has formed a global village where people can communicate from all corners of the world in one platform.

Online communication is a good thing because it has enabled formation of new friendships and strengthening present friendships. It has created and allowed diversity as people relate with people outside their community (Hertlein & Ancheta 2014). Moreover, through face book people find work in different parts of the world. Different modes of communication introduced have reduced time wastage and are more efficient. Moreover, records of communicated information are kept through emails among other means.

Q.7. if you were to use face book for your company, how would you use it? Would you use it to acquire new customers only or would you go more in depth and integrate your business more closely with face book?

Managers in Companies integrate face book in their business for various uses. They create websites to advertise their businesses, get customers information to advertise their products to targeted customers and use mobile apps and emails to communicate with interested customers. Moreover, they get better companies and contact with them to conduct workshops and benchmarking activities.

Advertisers and investors have taken advantage of face book and utilized it for advertisement .Advertisers combine information offered by face book users such as their age, history of work, interests and hobies, location and gender to attract users to their products. Available social context indicates the connection between users and products (Langer 2014). Business have the chance to create face book pages to interact with customers interested with buying their products and have a dialogue with them.

In addition, an infrastructure allows online payment that makes it possible for developers to receive payments from various users in an environment that is secure and easy to transact.

Data centers are a great advantage to face book owners. They enable delivery of new manufactured products and increase its engagement with users

Employers hire organizations such as fair credit reporting Act (FCRA) and social intelligence companies, which complies with the state law to get available information about their candidates and use it to fire some employees and refuse to hire others although qualified for the job (Langer 2014). Employers use that information to discriminate some candidates based on their drug abuse, race, gender, religion, and false qualifications.

Q.8 More and more of our time is being spent online, whether it is for work, or merely for personal reasons, we tend to spend more and more of our time navigating in virtual space. In your opinion, can this detachment from reality have serious side effects on our future? What effects might arise and is this good or bad thing? Explain.

Detachment from reality due to navigation into virtual space has serious side effects on our culture. Online communication has caused a great withdrawal from reality of life. Many people are embracing cultures from other countries and through influence are leaving their original cultures. Example teenagers overwhelmed by peer pressure are now acting, dressing and behaving like those in U.S. the languages are facing great influence, and English has become the common means of communication. As a result, most people are leaving their mother tongue languages and embracing English to be accepted globally.

Memory is getting heavily affected with most people relying on machines for their memory. Most people under 30 years are relying on their technology such as tablets and laptops to store information than using their memory. The future result is weak memory, which cannot remember simple works (Langer 2014). Example use of calculators has produced students who cannot compute simple mathematics with their minds in interviews, which ends to their disqualification.

Unreliable information: Use of blogs for everyone has led to many posts with poorly researched or well-developed information. Examples include Wikipedia, encyclopedia, and Wikimedia (Rouis, Limayen &Salehi-Sangari 2011). It is good to stay online since people are updated with current information. However, it detaches people with normal life processes and cuts face-to-face communication with friends and family. Moreover, people embrace different cultures and unreliable information is availed by bloggers.


Epic 2016 “face book privacy.” Epic.org. Retrieved from https://epic.org/privacy/facebook/

Consumer reports 2014, “Face book’s biggest privacy risk: how to beat it shut the door on crooks             and snoops-even the IRS”. Consumer reports. Retrieved from    http://www.consumerreports.org/cro/news/2014/03/how-to-beat-facebook-s-biggest-privacy-   risk/index.htm

Internet business models 2012, “Face book statistics.” Internet business models. Retrieved from             http://internetbusinessmodels.org/facebookbusinessmodel/

Rouis, S., Limayen, M., &Salehi-Sangari 2011, “Impact of face book usage on student’s academic             achievement: roles of self-regulation and trust”. Electronic journal of research in educational        psychology, Vol. 3, No. 9, pp .1-34.

Langer, E 2014 “What’s trending? Social media and its effects on organizational communication”.          Journal of undergraduate research XVII, pp. 1-14.

Hertlein, k., & Ancheta, K 2014, “Advantages and disadvantages of technology in relationships: findings             from an open-ended survey.”  The qualitative report, Vol. 19, No. 22, pp.1-11.